:t-rex:

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A product assessment tool that goes beyond user experience and interface design, emphasizing the ethical and societal impact of your products.

From matters of Trust and Transparency to Sustainable Design, :t-rex: is a tool that understands what’s important for your business and your products — now and in the future. 

It offers a down-to-earth and comprehensive step-by-step guide that’s easy to understand and implement.

We developed a comprehensive tool
for holistic product assessment,
based on five strategic axes:

Trust & Transparency

Users are increasingly aware that their information and digital footprint can be used against them.

By incorporating our trust and transparency layer into your digital products, you can establish, and demonstrate a commitment to the user’s privacy and security.

Inclusive Design

Underrepresentation and exclusion are present in all aspects of our lives.

By embracing systems’ diversity and compound identities, we can move forward while enriching the world with equal opportunities to participate and contribute.

Community Impact

Technology can connect us in amazing ways while disrupting offline communities and local businesses.

Digital products can influence individual and collective behaviors, and we must actively aim for a positive impact.

Digital Wellbeing

Technology is an intrinsic part of our daily lives and ourselves. That symbiosis can distract us from our core beliefs and goals.

We must look at products and services striving for an intentional relationship with technology.

Sustainable Design

Digital solutions aren’t immaterial, and we can’t ignore their impact on the planet.

Technological answers must balance human needs without compromising ecological limits and our future.

Prove your commitment

Emphasizing responsibility is not only the right thing to do ethically but also crucial for legal compliance. It aligns with the promise of progress and equity in technology, mitigates unintended consequences, and ensures your business complies with laws and policies such as the EU Accessibility Act, Digital Services Act, and EU Green Deal.

How does it work

Understand what matter to you

Together we determine whether a single-axis evaluation suffices or if a multi-axes approach is necessary based on your product type and overarching company objectives. 

Deep analysis of your product

Our team conducts a thorough product assessment by rating and analyzing the established parameters for each axis. We’ve craftef more than 300 proprietary parameters.

Speed up
a process

You receive a roadmap that not only outlines the identified strengths and areas for improvement but also offers a strategic plan for implementing positive changes — saving you time and resources.

What’s in the report, you ask?

  • Scores based on the tool’s clear metrics
  • Graphics illustrating the areas in which your product excels and those they need improvement and why
  • Tailored recommendations and solutions to improve all issues mapped
  • Roadmap for optimizing responsible user experience, saving you time and resources.

Explore :t-rex:’s different dimensions.

“It’s invaluable! Every organisation that truly cares about being more inclusive shouldn’t even think twice [about trying :t-rex:].”

Wendy Bonhan-Carter — COO Marketing Leaving a Legacy

View Case Study

In an increasingly digital world, accountability is vital.

Together, we can shape a future where everyone takes part.

Contact us for a practical walkthrough or to discuss a tailored collaboration.

Contact us